M I L L I G R A M

Bellroy

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BELLROY — Retail Systems…in progress…

Currently working with Bellroy to translate their highly interactive online retail experience into a physical one. Our focus is to define and refine the elements of surprise and delight that so often features in their products to ensure the brand's tone of voice consistently resonates from online to product to in-store purchase. With stockists all over the globe, the design for the in-store experience needs to be able to sit confidently amongst a diverse range of environments and also maintain flexibility for varying scales of product.

 
 
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