ANTLER SELFRIDGES — Pop Up Concession — 2024
Antler has designed and manufactured quality luggage since 1914 and has become eponymous as the iconic British travel brand the world over. They have continued to build an extraordinary legacy of travel expertise with a priority for innovation and function, and has recently focused on curating customer-facing experiences that connect customers more tangibly to the brand.
As Antler’s first physical iteration, the design for the pop up concession at Selfridges pushed the envelope of presentation for the compact space. Aiming to provide enough merchandising space to showcase the breadth of Antler’s latest product range whilst also remaining curated and thoughtful, a rounded stepped plinth was designed with a kit-of-parts dedicated to allow for a mix of density without overwhelming the experience.
The pared back materiality and strict use of timber allows for the colour in the product to be the hero and for the deep hue of the brand green to anchor the space in a classic way.
Photography by: ANTLER