TOORALLIE — Flagship Store Design
Toorallie is an Australian brand that specialises in high quality merino apparel with wool sourced directly from a single farm in New South Wales. As sixth-generation descendants of a wool producer, the client wanted to revamp the existing shop in Clifton Hill to reflect the brand's heritage in a homely and inviting space that would become their flagship store. With an increase of retail space, the focus was placed on creating destinations to showcase the depth and range of mens and womens product, as well as defining points of interest that would help slow down the customer's journey through the store.
