ANTLER SYDNEY — Standalone Store Retail Design — 2024
Designing and delivering Antler’s first bricks-and-mortar in Sydney, Australia, the concept for the store was envisaged to ensure a rigorous commitment to the design and functionality of a timeless, yet contemporary experience that the brand reflect through their brand visuals and products.
Inspired by art and nature, a soft, muted pallete for the interior finishes was selected to complement an honest refinement to sit as a muted backdrop for the product to be the hero, and a bold graphic on the rear wall to create a dynamic visual to bring the great outdoors, in.
“As our first physical retail proposition here [in Australia], customers will be able to immerse in the full brand experience and Antler product quality in person.”
— Kirsty Glenne, Managing Director
Antler’s commitment to outstanding design reverberates beyond their products. Demonstrating a heart for communing with like-minded individuals, considered collaborations with artists and designers are threaded within their brand identity that adds a subtle, but ever-evolving experience - from their campaign imagery down to the furniture selected for their customer-facing stores.
To commemorate their first store in Australia, local interior and product designer, Georgina Davies of George George George, was commissioned to customise her iconic Centrefold Table to whimsically display a suitcase for customers to enjoy a tactile mix-and-match experience in the store.
BESPOKE CENTREFOLD TABLE - Brushed aluminium, clear matte powdercoated finish. Design and fabrication by GEORGINA DAVIES.
BESPOKE CENTREFOLD TABLE - Counterclockwise: Hand sketch, Technical drawing for fabrication, 3D model rendering. Provided by GEORGINA DAVIES.
Maintaining a healthy balance between curation and merchandising shoppability, the walls were carefully paced with a flexible system that integrates custom signage that provides key call-outs for the latest collections and serves as easy navigation for customers.
Photography by: ARI MESSINA