STRAND BONDI JUNCTION — Flagship Concept Retail Design — 2024
Fittingly located near Australia’s most famous beach destination, Strand’s newest flagship store in Westfield Bondi Junction amplifies the retailer’s multi-brand specialty offering as a destination for modern travellers to discover the latest trends in bags and travel goods in a dynamic retail experience.
Bondi is the newest iteration of the brand’s store concept, celebrating Strand’s distinct proposition of the world’s most renowned fashionable travel brands. The architecture and graphic style have been designed to form a layered approach using digital backdrops, signage and fixtures for each brand to playfully express their tone of voice, all visible from the entrance.
To exemplify the ever-changing pace of retail, each distinguished zone reacts at the click of a button, allowing the store to be fully flexible and fluid for brands to be highlighted one day and mix-merchandised trends to be featured the next.
“I’m thrilled to announce Strand’s new flagship opening at Bondi, celebrating our unique proposition, and creating a destination for the world’s most renowned fashion travel brands,” Strand Group CEO Felicity McGahan said. “It also reflects our ongoing commitment to evolving our business, staying fresh, and remaining relevant.
The material palette of the architecture remains modern and honest to compliment the wide range of products and price points, while the angles and geometry pulled from the shopfront through to the illuminated ceiling captures the movement and optimistic spirit of travel.
The Australian market continues to remain the blueprint of the store design for the group’s international expansion plans. From suitcases to handbags to travel accessories, Strand’s vision to enhance travel as a lifestyle aims to capture style-conscious, design-savvy shoppers the world over.
Photography by: Maras Creative