OISHI-M — Store Design
With an ever-increasing cult following of parents who appreciate quality clothing for their infants and toddlers that's more cool & funky than cute, this Australian kidswear brand found themselves "bursting at the seams" in their original store in Torquay. Taking key elements of their existing fit out and creating merchandising opportunities that both parents and children could appreciate, the store design has just enough quirk for the colourful product to shine through.