Bellroy

BELLROY — Retail Systems

We helped Bellroy translate their highly interactive online retail experience into a physical one - from their international retail exhibition stands to wholesale point of sale displays. Our focus was to define and refine the elements of surprise and delight that so often features in their products to ensure the brand's tone of voice consistently resonates from online to product to in-store purchase. With stockists all over the globe, the design for the in-store experience needed to be able to sit confidently amongst a diverse range of environments and also maintain flexibility for varying scales of product.